Last updated: 14 May 2026
What cookies are
Cookies are small text files that a website stores on your device. They let the site remember things like your preferences, whether you're signed in, and which pages you've visited so it can show you the next one without making you start over.
Similar technologies — local storage, session storage, pixels — work in comparable ways. This policy covers all of them.
Cookies we use
We use three categories of cookie on wealthanalytica.com:
| Category | Purpose | Consent needed? |
|---|---|---|
| Strictly necessary | Make the site work — sign-in sessions, security tokens, attribution tracking when you arrive via a partner link. | No (essential) |
| Analytics | Help us understand which pages are useful, where readers come from, and where the site needs work. We use Google Analytics 4 and PostHog. Neither runs until you opt in. | Yes |
| Marketing | Measure the performance of advertising campaigns we run, and personalise the message you see if you return to the site. Not active by default. | Yes |
Your choices
When you first visit wealthanalytica.com you'll see a consent banner. You can accept all cookies, reject all non-essential cookies, or set your preferences by category. Strictly necessary cookies always run because the site can't function without them.
You can change your preferences at any time using the "Cookie preferences" link in the footer, or by clearing the cookies in your browser and reloading the site to see the consent banner again.
Third parties
Our analytics tooling is supplied by Google (Google Analytics 4) and PostHog, whose data is held in the EU. If you consent to analytics, data about your visit is shared with them: the pages you view, where you came from, and a replay of how you moved through the site, with anything you type into a form hidden. PostHog's cookie is set for wealthanalytica.com and its subdomains, so if you later sign in to the Wealth Analytica portal your earlier visits are linked to your account. We do not sell personal data to third parties.
Changes to this policy
We review this policy at least once a year. When we make a material change, we update the "Last updated" date at the top of this page. If the change affects how non-essential cookies behave, we'll prompt for your consent again.
Questions
Email hello@wealthanalytica.com if anything's unclear. See also our privacy policy for how we handle personal data more broadly.
Last updated: 14 May 2026 · Reviewed annually