Targeted Support inserts a third state between guidance and personal recommendation. A firm holding the permission can make a "ready-made suggestion" to a consumer, based on limited information about the segment that consumer belongs to. The suggestion is pre-defined as suitable for the segment in aggregate, not tailored to the individual. The consumer tells the firm enough to be placed into the segment; the firm tells them what people in that segment typically do. It is not advice. It is not pure guidance either.
The two pieces below cover Targeted Support directly and the parallel CP26/10 consultation on Simplified Advice — the rung one step up the ladder. Together they cover the full Advice Guidance Boundary Review output for IFA firms. Both are written by Eliot Jones and reviewed by Matthew Hull. Each is reviewed quarterly.
For the broader regulatory picture see the Regulatory hub. For the Consumer Duty obligations that sit across all four service levels — Information & Guidance, Targeted Support, Simplified Advice, full holistic advice — see the Consumer Duty cluster.
Articles in this cluster
Targeted Support — the April 2026 rules
The new FCA permission going live on 6 April 2026. What it lets a firm do, who it's for, and how to decide whether to apply.
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CP26/10 — Simplifying advice rules
The parallel consultation on Simplified Advice — the regime that sits one rung up the ladder from Targeted Support.
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Where Wealth Analytica fits
Wealth Analytica is a technology vendor. We don't hold a Targeted Support permission and don't intend to apply for one. What we do provide is the underlying infrastructure — segmentation, portfolio analysis, proposal generation, Consumer Duty outcome-monitoring — that an authorised firm running Targeted Support or Simplified Advice can use to operate the service. The hard parts are the governance and the Senior Manager accountability. Those are organisational, not technical.